The Diversity and Inclusion Strategy of the London Organising Committee of the Olympic Games and Paralympic Games LOCOG

When London won the bid to host the 2012 Olympic and Paralympic Games, the Mayor stated that these Games would be the most “accessible ever.” The Diversity and Inclusion Team of the LOCOG has taken a strategic approach to ensure and monitor its commitment to equality and diversity. Key elements of this strategy were: promoting an inclusive culture where each individual takes personal responsibility for an inclusive approach, working closely with key stakeholders, a Diversity and Inclusion Business Charter, a recruitment and training programme offering opportunities to under-represented groups and goal-setting including performance indicators, reviewing progress and toolkits.

Document type: practice
Title: The Diversity and Inclusion Strategy of the LOCOG
Project start: 2008
Project end: 2012
Covering city: London/Greater London Authority (GLA)

 

Issue: making diversity and inclusion a key differentiator of the Games

Diversity was a key reason why London, one of the most multicultural cities in the world, was chosen to host the Games in the bidding process.  It was the aim of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) to make diversity and inclusion a key differentiator of the Games, including the preparation of the Games.
The Diversity and Inclusion Strategy of the LOCOG was developed within the context of the Equal life chances for all policy of the Greater London Authority: how we include equality in everything the GLA does.

Approach: strategic approach to ensure most impact

The LOCOG has taken a strategic approach to ensure that it can make the most impact in a relatively short period of time.

  • A LOCOG Diversity and Inclusion Strategy (2008) with the aim to “create a truly inclusive culture (…) where everyone feels welcomed and respected”. The LOCOG strategy incorporated these values into all aspects of its day-to-day business activities, from recruitment to communication, decision-making and procurement.
  • LOCOG worked closely with key stakeholders and partners to understand their perspectives, issues and concerns, to inform and shape our diversity and inclusion strategy. 
  • Key to the LOCOG’s strategy was its Diversity and Inclusion Business Charter. It is based on the Greater London Authority’s commitment to socially responsible procurement. Transparency and accountability were key elements of the implementation strategy. All LOCOG’s contracts, tenders and business opportunities were posted on CompeteFor, an online marketplace where any business can register. 
  • In recruitment, LOCOG’s training program provided opportunities to groups which are under-represented in the workforce, assisting them into long-term, sustainable jobs.
  • Goal-setting and performance measures were included in the strategy, to make progress in diversity targets measurable.

Results: monitoring and championing equality and diversity in all aspects of the 2012 Games

The London 2012 Equality and Diversity Forum brought together the main 2012 partners to monitor and champion equality and diversity in all aspects of the 2012 Games. The annual reports from the London 2012 Equality and Diversity Forum highlight the achievements and the examples of good practise. For instance: Across the UK, over 134,000 businesses were registered on the CompeteFor network at the beginning of January 2011, with 8.5 per cent owned by BAME (black, Asian and minority ethnic) people, 18.3 per cent by women, 1.3 per cent by disabled people and 1.2 per cent by  members of the lesbian, gay, bisexual and transgender (LGBT) community.

Beneficiaries: everyone

Inclusive games for all  with regard to recruiting a workforce, partners, suppliers, competitors, officials and spectators. Mainstreaming equality for all, encompassing all strands of diversity in age, disability, gender, ethnicity, faith and belief or sexual orientation.

EU involvement: None
Organisation: London Organising Committee of the Olympic Games and Paralympic Games LOCOG
Contact person: Stephen Frost
Function: Head of Diversity and Inclusion, LOCOG
Contact: The London Organising Committee of the Olympic Games and Paralympic Games Ltd.
23rd floor, One Churchill Place
Canary Wharf, London E14 5LN
Reception +44 (0) 203 2012 000
Email:diversity&inclusion@london2012.com